A re-brand of a tiered Greene King’s Indian Pale Ale to break into a new market; pairing ale with food in a manner only previously done with wine. The ale is branded towards this younger (aged 18-35) and predominantly male market who have driven the `gastro-pub’ trend where a trip to the pub is as much about the eating experience as the drinking. The story of The Greene King and the three officers is still to this day upon the wall of the ruins of the famous abbey in St Edmunds at which the ale was originally brewed by monks in 1020.

 

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